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Specification for a Google Merchant XML feed can be found at https://support.google.com/merchants/answer/7052112?hl=en.
Below there is a list of the most common tags used by Google Merchant product specification. Bold names indicate an attribute is mandatory.
| Tag Name | Required |
|---|---|
| id | yes |
| title | yes |
| description | yes |
| link | yes |
| image_link | yes |
| additional_image_link | no |
| availability | yes |
| price | yes |
| sale_price | no |
| product_type | no |
| brand | no |
| gtin | no |
| mpn | no |
| color | no |
| gender | no |
| material | no |
| size | no |
| item_group_id | only for variant products |
| shipping | no |
In case of variant products we additionally require that:
item_group_id of each variant must contain the same id of the “parent”If any of the above mentioned conditions is not met, variant product will be treated as simple products.
Categories are read from theproduct_type attribute and should be separated by the > character, preferably encoded as >.